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Learn Digital Marketing From Beginner to Professional

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About Course

Become a highly skilled Digital Marketing Professional by mastering the strategies, tools, and technologies used to build brands, generate leads, increase website traffic, improve search engine rankings, and grow businesses online. This comprehensive Digital Marketing Programme covers Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, Social Media Marketing, Facebook Ads, Instagram Marketing, LinkedIn Marketing, TikTok Marketing, Email Marketing, Content Marketing, Google Analytics, AI-Powered Marketing, Marketing Automation, E-commerce Marketing, Conversion Rate Optimization (CRO), and Brand Strategy, preparing learners for high-demand careers in digital marketing, advertising, and business growth. Through hands-on campaigns and real-world projects, learners will create data-driven marketing strategies, optimize websites for search engines, manage paid advertising campaigns, and measure marketing performance using industry-leading tools.

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What Will You Learn?

  • Understand digital marketing fundamentals and customer journeys
  • Apply SEO: keyword research, on-page, technical, off-page, local SEO
  • Run Google Ads and PPC campaigns with conversion tracking
  • Manage social media marketing across Facebook, Instagram, LinkedIn, TikTok
  • Apply content marketing, copywriting, and video storytelling
  • Run email marketing campaigns and marketing automation
  • Analyze performance with Google Analytics 4 and optimize conversions
  • Apply AI tools like ChatGPT for marketing and growth marketing
  • Develop and execute a complete digital marketing capstone strategy

Course Content

Module 1: Introduction to Digital Marketing
• Digital Marketing Fundamentals • Marketing Strategy • Customer Journey • Digital Marketing Channels

Module 2: Search Engine Optimization (SEO)
• Keyword Research • On-Page SEO • Technical SEO • Off-Page SEO • Local SEO • SEO Audit • SEO Tools

Module 3: Search Engine Marketing (SEM)
• Google Ads • Pay-Per-Click (PPC) • Campaign Creation • Conversion Tracking

Module 4: Social Media Marketing
• Facebook Marketing • Instagram Marketing • LinkedIn Marketing • TikTok Marketing • X (Twitter) Marketing • YouTube Marketing

Module 5: Content Marketing & Copywriting
• Content Strategy • Blog Writing • Copywriting • Video Marketing • Storytelling

Module 6: Email Marketing & Marketing Automation
• Email Campaigns • CRM Integration • Marketing Automation • Lead Nurturing

Module 7: Web Analytics & Conversion Optimization
• Google Analytics 4 (GA4) • Google Tag Manager • Conversion Rate Optimization (CRO) • Dashboard Reporting

Module 8: AI & Emerging Digital Marketing Technologies
• AI for Marketing • ChatGPT for Marketing • Marketing Automation Tools • Growth Marketing • Personal Branding

Module 9: Capstone Project
Develop and execute a complete digital marketing strategy for a real business, including SEO, Google Ads, social media marketing, email marketing, analytics, conversion optimization, and performance reporting.

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